BRANDED VIDEO

A branded video is a video specially made for enlarging the audience for a company or organization.
You can use a branded video very well
for commercial purposes and services. It is all about the branding, the recognition and unconscious influencing the viewer. By placing your service or product in a story with authentic people your target can identify with the product. A branded video has a direct and clear link to the brand. The company is a strong part of the visual content.
The advantage is that your brand gets a clear-cut attention. It is also interesting for government campaigns or educational organizations.
In short, a branded video is in this order interesting for:

  1. Commercial products – Asking subtle attention for increasing your sales.
  2. Commercial services – Show how your service helps people.
  3. Government campaigns – Create attention and awareness
  4. Social theme’s – Make people think and feel.

NON-BRANDED VIDEO

Non-branded video is a subtle form of video-marketing. There is no direct link to your company or organization. The emphasis is to publish valuable content that connects in some way with your company.
With a non-branded video, you create a greater audience. These videos have a greater impact on social media because they are shared more as being seen as amusement instead of ca commercial. Placing non-branded content on your own site, social media or around well visited blogs is very effective. In the end, you still create so more visitors to your branded content.
Je can easily build this way an online community.
In short, a non-branded video is in this order interesting for:

  1. Government campaigns – Create attention and awareness
  2. Social theme’s – Make people think and feel.
  3. Commercial products – Asking subtle attention for increasing your sales.
  4. Commercial services – Show how your service helps people.

CONTACT

branded and non-branded content have in the end essentially the same effect but in a different order.

Do you want more info? Or advice about an online personalized strategy?
Contact here. Or call: +31 654 950 743 /+31 655 191 127. Or email mail@clyppy.nlWe will contact you within 24 hours.

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